Terms of Service

Provider: VetLocal — operator of the web application available at vetlocal.cz (the "Service"). Contact email: danila.s.anikin@gmail.com.

Customer: a natural or legal person who creates an account and enters into a subscription for the Service. The Customer must have full legal capacity and be authorised to act on behalf of the organisation managed within the Service.

VetLocal is a software-as-a-service (SaaS) application designed primarily for veterinary practice operators. The Service provides: • automated drafting and publishing of Google review replies using artificial intelligence, • generation and scheduling of Google Business Profile posts, • daily tracking of selected keyword positions in Google search results, • competitor analysis for nearby practices, • a monthly performance report in PDF format.

Using the Service requires registration by email or Google sign-in. The Customer must provide accurate information and keep it current. The Customer is responsible for securing their login credentials and for all activities carried out under their account.

The Service is offered in three tiers — Starter, Growth and Pro — with monthly or annual billing. Annual billing is discounted by 20% compared to the monthly rate.

Current pricing (ex. 21% VAT, billed in CZK): • Starter: CZK 1,490/month or CZK 14,304/year (CZK 1,192/month), • Growth: CZK 2,990/month or CZK 28,704/year (CZK 2,392/month), • Pro: CZK 5,990/month or CZK 57,504/year (CZK 4,792/month).

The Provider reserves the right to change pricing with 30 days' notice by email. Changes do not affect already-paid billing periods.

On the first subscription the Customer is entitled to a 14-day free trial. A payment card is required to activate the trial; the card is not charged during the trial period. After 14 days the Provider automatically charges the first payment according to the selected plan, unless the Customer has cancelled the trial beforehand.

Payments are processed by Stripe Payments Europe, Limited. Card details are never disclosed to the Provider. The Provider issues a tax invoice for each billing period. Invoices are available in the Billing section and sent by email.

The Customer can upgrade or downgrade at any time; the change takes effect at the start of the next billing period.

Cancellation is done in Account Settings. The Service remains active until the end of the paid period, then switches to read-only (data available for export for 30 days).

Consumer customers have the right to withdraw from the contract within 14 days of the first payment without giving reasons, subject to applicable law.

Business customers (B2B): the contract is concluded when the paid Service begins; the 14-day withdrawal period does not apply.

The Service uses large language models (Anthropic Claude) to create draft review replies, posts and text analyses ("AI content"). The Customer acknowledges that AI content is a starting draft and must review and approve every piece before publication.

The Customer undertakes not to approve AI content that could violate veterinary professional rules, client confidentiality or applicable advertising regulations.

The Customer undertakes not to use the Service to: • create fake reviews or manipulate ratings, • generate misleading advertising or health claims contrary to law, • publish clients' personal data beyond what is necessary for a review reply, • reverse-engineer, scrape or overload the API.

Violation may lead to immediate account suspension.

To use the Service fully the Customer must connect a Google Business Profile for which they hold owner or manager rights. The Customer is responsible for complying with Google's terms of use. The Provider is not affiliated with Google.

To the maximum extent permitted by Czech law, the Provider is liable only for damage caused intentionally or by gross negligence. Liability for ordinary negligence is capped at the subscription fees paid by the Customer in the 12 months preceding the damage event.

Processing of personal data is governed by the Privacy Policy, which is an integral part of these Terms and available at vetlocal.cz/en/privacy.

Where the Customer entrusts the Provider with processing personal data of clients, the parties enter into a Data Processing Agreement under Article 28 GDPR.

The software, source code, design and know-how of the Service remain the intellectual property of the Provider. The Customer receives a non-exclusive, non-transferable licence to use the Service for the duration of the subscription.

The Provider targets 99.5% monthly uptime, excluding planned maintenance (announced at least 24 hours in advance) and third-party outages.

The contract may be terminated by the Customer at any time by cancelling the subscription; by the Provider with 30 days' written (email) notice; or by either party immediately upon material breach.

The Provider may amend these Terms unilaterally. The Customer will be notified by email at least 30 days before the new Terms take effect.

The contract is governed by Czech law. Disputes are subject to the jurisdiction of Czech courts.

Consumer customers may also contact the Czech Trade Inspection Authority (www.coi.cz) or the EU ODR platform (ec.europa.eu/consumers/odr).

These Terms constitute the entire agreement between the parties. If any provision is found invalid, the remaining provisions stay in force.